Do Academics and Practitioners agree on What and How to Teach the Undergraduate Marketing Research Course?

Journal of Marketing Education

Volumn 24, Issue 3, 2002, Pages 225-232

  Stern, Bruce L ^a   Tseng, L P Douglas ^a  

^a PORTLAND STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84992828587     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475302238045     Document Type: Article

References (22)

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