메뉴 건너뛰기




Volumn 23, Issue 1, 2001, Pages 35-44

Content and Delivery: A Comparison and Contrast of Electronic and Traditional MBA Marketing Planning Courses

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84993683825     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475301231005     Document Type: Article
Times cited : (56)

References (15)
  • 1
    • 0013444016 scopus 로고    scopus 로고
    • Internet technology and the future of marketing education
    • Atwong, Catherine T. 1997. Internet technology and the future of marketing education. Journal of Marketing Education 19 (fall): 44-55.
    • (1997) Journal of Marketing Education , vol.19 , pp. 44-55
    • Atwong, C.T.1
  • 2
    • 0013389773 scopus 로고    scopus 로고
    • Marketing education on the Internet: A World Wide Web based introductory marketing course design for the virtual project in distance education at Simon Fraser University
    • Canzer, Brahm. 1997. Marketing education on the Internet: A World Wide Web based introductory marketing course design for the virtual project in distance education at Simon Fraser University. Journal of Marketing Education 19 (fall): 56-65.
    • (1997) Journal of Marketing Education , vol.19 , pp. 56-65
    • Canzer, B.1
  • 3
    • 25844501011 scopus 로고    scopus 로고
    • The anywhere MBA
    • Carpenter, Rebecca. 1998. The anywhere MBA. Canadian Business 71 (October): 62-67.
    • (1998) Canadian Business , vol.71 , pp. 62-67
    • Carpenter, R.1
  • 4
    • 84986171950 scopus 로고    scopus 로고
    • The new MBA
    • Donoho, Ron. 1998. The new MBA. Training 35 (October): D4-D9.
    • (1998) Training , vol.35 , pp. D4-D9
    • Donoho, R.1
  • 5
    • 84993689581 scopus 로고    scopus 로고
    • Dun & Bradstreet pioneers online continuing education. 1996. Information Today 13 (December): 45-45.
    • (1996) Information Today , vol.13 , pp. 45
  • 6
    • 84993739753 scopus 로고    scopus 로고
    • You can control access to online MBA
    • Jacobson, James M. 1999. You can control access to online MBA. The MBA Newsletter 7 (February): 7-8, 11-11.
    • (1999) The MBA Newsletter , vol.7 , pp. 7-8
    • Jacobson, J.M.1
  • 7
    • 84993712117 scopus 로고    scopus 로고
    • Masters of the Internet
    • LeBlanc, Paul J. 1997. Masters of the Internet. Connection 12 (fall): 41-44.
    • (1997) Connection , vol.12 , pp. 41-44
    • LeBlanc, P.J.1
  • 9
    • 33745734287 scopus 로고    scopus 로고
    • The Internet educational tool in the global marketing classroom
    • Natesan, N. Chinna, and Karen H. Smith. 1998. The Internet educational tool in the global marketing classroom. Journal of Marketing Education 20 (summer): 149-160.
    • (1998) Journal of Marketing Education , vol.20 , pp. 149-160
    • Natesan, N.C.1    Smith, K.H.2
  • 10
    • 0348187374 scopus 로고    scopus 로고
    • Online universities teach knowledge beyond the books
    • Phillips, Vicky. 1998. Online universities teach knowledge beyond the books. HRMagazine 43 (July): 120-128.
    • (1998) HRMagazine , vol.43 , pp. 120-128
    • Phillips, V.1
  • 11
    • 84993793089 scopus 로고    scopus 로고
    • Microsoft, Simon & Schuster partner on distance learning shows
    • REAL Ed., Microsoft, Simon & Schuster partner on distance learning shows. 1998. Electronic Education Report 5 (February): 6-6.
    • (1998) Electronic Education Report , vol.5 , pp. 6
    • REAL1
  • 12
    • 84993742392 scopus 로고    scopus 로고
    • Distance program grows at Colorado State
    • Ruoff, Mary. 1999. Distance program grows at Colorado State. The MBA Newsletter 8 (May): 1-1, 4-4, 9-9.
    • (1999) The MBA Newsletter , vol.8 , pp. 1
    • Ruoff, M.1
  • 13
    • 71149096616 scopus 로고    scopus 로고
    • Using computer networks (Intranet and Internet) to enhance your students’ marketing skills
    • Siegel, Carolyn F. 1996. Using computer networks (Intranet and Internet) to enhance your students’ marketing skills. Journal of Marketing Education 18 (fall): 14-24.
    • (1996) Journal of Marketing Education , vol.18 , pp. 14-24
    • Siegel, C.F.1
  • 14
    • 84992861629 scopus 로고    scopus 로고
    • Online MBA makes the grade
    • 19 April
    • Stevens, Larry. 1999. Online MBA makes the grade. Internetweek, 19 April, 31-31.
    • (1999) Internetweek , pp. 31
    • Stevens, L.1
  • 15
    • 84993724639 scopus 로고    scopus 로고
    • Welcome to the University of Phoenix online.
    • Available:
    • Welcome to the University of Phoenix online. 1999. Available: http://online.uophx.edu
    • (1999)


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.