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Volumn 28, Issue 1, 2000, Pages 24-30

Managing market relationships

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EID: 23044519752     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070300281003     Document Type: Article
Times cited : (544)

References (16)
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    • 84968146837 scopus 로고
    • Partnering as a Focused Market Strategy
    • Spring
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    • Anderson, J.C.1    Narus, J.A.2
  • 2
    • 84951659358 scopus 로고
    • Relationship Marketing of Services - Growing Interest, Emerging Perspectives
    • Fall
    • Berry, Leonard L. 1995. "Relationship Marketing of Services - Growing Interest, Emerging Perspectives." Journal of the Academy of Marketing Science 23 (Fall): 236-245.
    • (1995) Journal of the Academy of Marketing Science , vol.23 , pp. 236-245
    • Berry, L.L.1
  • 4
    • 0040984002 scopus 로고
    • The Capabilities of Market-Driven Organizations
    • Day, George S. 1994. "The Capabilities of Market-Driven Organizations." Journal of Marketing 58 (October): 37-52.
    • (1994) Journal of Marketing , vol.58 , Issue.OCTOBER , pp. 37-52
    • Day, G.S.1
  • 5
    • 2142847153 scopus 로고    scopus 로고
    • Maintaining the Competitive Edge: Creating and Sustaining Advantage in Dynamic Competitive Environments
    • George S. Day and David Reibstein. New York: John Wiley
    • _. 1997. "Maintaining the Competitive Edge: Creating and Sustaining Advantage in Dynamic Competitive Environments." In Wharton on Dynamic Competitive Strategies. By George S. Day and David Reibstein. New York: John Wiley, 48-75.
    • (1997) Wharton on Dynamic Competitive Strategies , pp. 48-75
  • 9
    • 0002229425 scopus 로고
    • Analyzing and Reducing Customer Defections
    • Page, Mike, Leyland Pitt, and Pierre Berton. 1995. "Analyzing and Reducing Customer Defections." Long Range Planning 20:821-834.
    • (1995) Long Range Planning , vol.20 , pp. 821-834
    • Page, M.1    Pitt, L.2    Berton, P.3
  • 11
    • 0003106484 scopus 로고
    • The Core Competence of the Corporation
    • Prahalad, C. K. and Gary Hamel. 1990. "The Core Competence of the Corporation." Harvard Business Review 68 (May-June): 79-91.
    • (1990) Harvard Business Review , vol.68 , Issue.MAY-JUNE , pp. 79-91
    • Prahalad, C.K.1    Hamel, G.2
  • 13
    • 0003821850 scopus 로고    scopus 로고
    • Cambridge, MA: Harvard Business School Press
    • Reicheld, Frederick. 1996. The Loyalty Effect. Cambridge, MA: Harvard Business School Press.
    • (1996) The Loyalty Effect
    • Reicheld, F.1
  • 15
    • 0000763136 scopus 로고    scopus 로고
    • A Satisfied Customer Isn't Enough
    • July 21
    • Stewart, Thomas A. 1997. "A Satisfied Customer Isn't Enough." Fortune, July 21, pp. 112-113.
    • (1997) Fortune , pp. 112-113
    • Stewart, T.A.1
  • 16
    • 84989133012 scopus 로고
    • A Resource Based View of the Firm
    • Wernerfelt, Berger. 1984. "A Resource Based View of the Firm." Strategic Management Journal 5 (March): 171-170.
    • (1984) Strategic Management Journal , vol.5 , Issue.MARCH , pp. 171-1170
    • Wernerfelt, B.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.