Escalation of commitment during new product development

Journal of the Academy of Marketing Science

Volumn 30, Issue 2, 2002, Pages 103-118

  Schmidt, Jeffrey B ^a   Calantone, Roger J ^b,c  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036264869     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/03079459994362     Document Type: Review

References (59)

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