Permission E-mail marketing as a means of targeted promotion

Cornell Hotel and Restaurant Administration Quarterly

Volumn 43, Issue 1, 2002, Pages 61-69

  Marinova, Ana ^a   Murphy, Jamie ^c   Massey, Brian L ^b  

^a Sheraton Perth Hotel   (Australia)

^b UNIVERSITY OF UTAH   (United States)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346273534     PISSN: 00108804     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0010-8804(02)80009-X     Document Type: Article

References (28)

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2. D. Bird Direct Marketing Is as Relevant Now as It Was in 1900 Marketing October 12, 2000 28
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5. See F. Newell loyalty.com 2000 McGraw-Hill New York 8 19
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7. See, for example Kin-nam Lau Kam-hon Lee Pong-yuen Lam Ying Ho Web-site Marketing for the Travel-and-Tourism Industry Cornell Hotel and Restaurant Administration Quarterly Vol. 42 No. 6 December 2001 55 62
8. J. Phelps G. D'souza G. Nowak Antecedents and Consequences of Consumer Privacy Concerns: An Empirical Investigation Journal of Interactive Marketing Vol. 15 No. 4 2001 2 18
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10. See S. Godin Permission Marketing: Turning Strangers into Friends, and Friends into Customers 1999 Simon & Schuster New York 305 321
11. S. Krishnamurthy Spam Revisited Quarterly Journal of Electronic Commerce Vol. 1 No. 4 2000
12. See: Godin, op. cit.
13. S. Krishnamurthy A Comprehensive Analysis of Permission Marketing Journal of Computer Mediated Communication Vol. 6 No. 2 2001 www.ascusc.org/jcmc/vol6/issue2/krishnamurthy.html as viewed on February 10, 2002
14. R. Perlstein Getting Permission Zip Target Marketing Vol. 9 No. 7 July 1986 36
15. Godin, op. cit.
16. Godin, op. cit.
17. Godin, op. cit.
18. Krishnamurthy, op. cit.
19. J. Hoffman The Anatomy of E-mail Marketing Direct Marketing Vol. 63 No. 3 July 2000 38
20. J. Hoffman The Anatomy of E-mail Marketing Direct Marketing Vol. 63 No. 3 July 2000 40
21. E. Colkin Marketing Capitalizes on E-mail Information Week July 23, 2001 www.informationweek.com/story/IWK20010719S0014 as viewed on February 10, 2002
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24. and Newell, op. cit.
25. C.R. Weylman Direct Mail that Gets Opened and Read American Salesman Vol. 44 No. 10 October 1999 13 17
26. E. Babbie eighth edition The Practice of Social Research 1998 Wadsworth Publishing Belmont, CA
27. L. Wathieu Yesmail.com Journal of Interactive Marketing Vol. 14 No. 3 Summer 2000 79 92
28. P. Barwise C. Strong Permission-based Mobile Advertising Journal of Interactive Marketing Vol. 16 No. 1 Winter 2002 14 25