Using computer networks (Intranet and Internet) to enhance your students' marketing skills

Journal of Marketing Education

Volumn 18, Issue 3, 1996, Pages 14-24

  Siegel, Carolyn F ^a  

^a EASTERN KENTUCKY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 71149096616     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/027347539601800303     Document Type: Article

References (11)

1. Butler, Daniel D., Katherine Straughn-Mizerski, and Kathleen T. Lacher (1995). "Marketing Course Content: The Present State of Marketing Education." In Proceedings of the Annual Meeting of the Southern Marketing Association: Marketing-Foundations for a Changing World, edited by Brian T. Engelland and Denise T. Smart. Evansville, IN: SMA, pp. 246-250.
2. Conant, Jeffrey S., Denise T. Smart, and Craig A. Kelley (1988). "Master Teaching: Pursuing Excellence in Marketing Education."Journal of Marketing Education, 10 (Fall): 3-13.
3. Cortese, Amy (1996). "Here Comes the Intranet."Business Week, 26 February: 76-84.
4. Cunningham, Anthony C. (1995). "Developing Marketing Professionals: What Can Business Schools Learn?"Journal of Marketing Education, 17 (Summer): 3-9.
5. Economist (1996). "Enter the Intranet."13 January: 64-65.
6. Hofacker, Charles F. (1994). "Internet E-mail Helps Educators in Discussions of Marketing."Marketing News, 13 (3): 1, 3.
7. Kehoe, Brendan P. (1992). Zen and the Art of the Internet: A Beginner's Guide to the Internet. 1st ed.Chester, PA: Widener University. Also available at , published by the Computing and Communications Services Office at the University of Illinois at Urbana-Champaign.
8. Roach, Scott S., Mark W. Johnston, and Joseph F. Hair Jr. (1993). "An Exploratory Examination of Teaching Styles Currently Employed in Marketing Education: Developing a Typology and Its Implications for Marketing Students."Journal of Marketing Education, 15 (Fall): 32-38.
9. Sanford, Clive G. (1995). Exploring the Internet. Chicago: Richard D. Irwin.
10. Simons, John (1996). "Weaving a New Web."U.S. News and World Report, 11 March: 54-55.
11. Tanner, John F., and Stephen B. Castleberry (1995). "Professional Selling and Relationship Marketing: Moving from Transactional Role-Playing to Partnering."Journal of Marketing Education, 17 (Fall): 51-82.