Development of a Web-Based Internet Marketing Course

Journal of Marketing Education

Volumn 22, Issue 2, 2000, Pages 84-89

  Kaynama, Shohreh A ^a   Keesling, Garland ^a  

^a TOWSON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993660758     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475300222002     Document Type: Article

References (13)

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4. Ellsworth, Jill H., and Matthew V. Ellsworth. 1997. Marketing on the Internet. 2d ed. New York: John Wiley & Sons.
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11. Seels, B., and Z. Glasgow. 1990. Exercises in instructional design. Columbus, OH: Merrill.
12. Siegel, Carolyn F. 1996. Using computer networks (Intranet and Internet) to enhance your students’ marketing skills. Journal of Marketing Education 18 (Fall): 14-24.
13. Siu, Wai-Sum, and Lewis Long-Fung Chau. 1998. Teaching marketing research with the Internet. Journal of Education for Business 74 (1): 44-49.