Scenario planning: A new approach to teaching marketing strategy

Journal of Marketing Education

Volumn 21, Issue 2, 1999, Pages 146-155

  van Doren, Doris C ^a   Smith, Darlene Brannigan ^a  

^a LOYOLA UNIVERSITY MARYLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745795131     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475399212008     Document Type: Article

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