New Horizons in Distance Education: The Online Learner-Centered Marketing Class

Journal of Marketing Education

Volumn 23, Issue 1, 2001, Pages 25-34

  Eastman, Jacqueline K ^a   Swift, Cathy Owens ^b  

^a VALDOSTA STATE UNIVERSITY   (United States)

^b GEORGIA SOUTHERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993808240     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475301231004     Document Type: Article

References (47)

1. Abernathy, Donna J. 1999. www.online.learning.Training&Development 53(9):36-41.
2. Adams, Dennis, Helen Carlson, and Mary Hamm. 1990. Cooperative learning in educational media: Collaborating with technology and each other. Englewood Cliffs, NJ: Educational Technology.
3. Alexander, Peter. 1999. Pros and cons of cyberclassrooms. Marketing News, 2 August, 10-10.
4. Allen, Charlotte. 1997. The virtual university. Washington Post Magazine, 10 August, 16-34.
5. Alpert, Bracha. 1991. Students’ resistance in the classroom. Anthropology and Education Quarterly 22:350-366.
6. Aron, Laurie Joan. 1999. Online U. Across the Board 36 (8): 63-66.
7. Bailey, E. K., and M. Coltar. 1994. Teaching via the Internet. Communication Education 43:184-193.
8. Banas, Edward J., and W. Frances Emory. 1998. History and issues of distance learning. Public Administration Quarterly 22:365-383.
9. Bates, A. W. 1995. Technology, open learning and distance education. London: Routledge.
10. Boardman, Mark. 1999. A crack in the ivory towers? HRMagazine 44 (8): 160-160.
11. California Distance Learning Project. 1997. What is distance education? [cited 2 December 1999]. Available: http://www.otan.dni.us/cdlp/distance/whatis.html
12. Davis, Jessica. 1999. Duke finds virtual classrooms teach communication. Info World, 8 February, 66-66.
13. Dolence, Michael G., and Donald M. Norris. 1995. Transforming higher education: A vision for learning in the 21st century. Ann Arbor, MI: Society for College and University Planning.
14. Eastman, Jacqueline K., and Cathy Owens Swift. 2000. Online business programs: An overview of opportunities in MBA education. Paper presented at the Association of Marketing Theory and Practice conference, March, Hilton Head, SC.
15. Fletcher, J. D. 1989. Effectiveness and cost of interactive video-disc instruction. Machine Mediated Learning 3:361-385.
16. Forman, David C. 1995. Use of multimedia technology for training in business and industry. Multimedia Monitor 13:23-23.
17. Gibson, Chere Campbell. 1996. Toward emerging technologies and distributed learning: Challenges and change. American Journal of Distance Education 10:47-49.
18. Greco, JoAnn. 1999. Going the distance for MBA candidates. Journal of Business Strategy 20 (3): 30-34.
19. Gubernick, Lisa, and Ashlea Ebeling. 1997. I got my degree through e-mail. Forbes 159 (12): 84-92.
20. Hankin, Joseph N. 1999. Alice, the college teacher, and the rottweiler in Wonderland: The prospects and problems of distance education. Executive Speeches 14 (2): 18-21.
21. Harasim, Linda M. 1990. Online education: Perspectives on a new environment. New York: Praeger.
22. Hitchcock, J. A. 1999. A virtual university experience. Link-Up 16 (4): 14-15.
23. Karp, David A., and William C. Yoels. 1976. The college classroom: Some observations on the meaning of student participation. Sociology and Social Research 60:421-439.
24. Karuppan, Corinne M., and Muthu Karuppan. 1999. Empirically based guidelines for developing teaching materials on the Web. Business Communications Quarterly 62 (3): 37-45.
25. Markel, Mike. 1999. Distance education and the myth of the new pedagogy. Journal of Business & Technical Communication 13:208-222.
26. McCormack, Colin, and David Jones. 1998. Building a Web-based education system. New York: John Wiley & Sons.
27. Moore, John W. 1999. Higher education in transition. Journal of Chemical Education 76 (3): 85-85.
28. Moore, M. G. 1990. Contemporary issues in American distance education. New York: Gannon.
29. Neal, Ed. 1999. Distance education. National Forum: Phi Kappa Phi Journal 79 (1): 40-43.
30. Noble, David F. 1998. Digital diploma mills, part II: The coming battle over online instruction. Sociological Perspectives 41:815-825.
31. Oblinger, Diana G., and Mark K. Maruyama. 1996. Distributed learning. Boulder, CO: CAUSE.
32. Online universities court a wary market. 1999. Training 36 (8): 22-23.
33. Palloff, Rena M., and Keith Pratt. 1999. Building learning communities in cyberspace. San Francisco: Jossey-Bass.
34. Phillips, Vicky. 1998. Online universities teach knowledge beyond the books. HRMagazine 43 (8): 120-128.
35. Phoha, Vir V. 1999. Can a course be taught entirely via email? Communications of the ACM 42 (9): 29-30.
36. Russell, T. 1992. Television's indelible impact on distance learning. Research in Distance Education 3 (4): 2-4.
37. Schwartz, H. 1995. Computers and urban commuters in an introductory literature class. In Computer-mediated communication and the online classroom. Vol. 2, Higher education, edited by M. Collins and Z. L. Berge, 79-92. Cresskill, NJ: Hampton Press.
38. Sherron, Gene T., and Judith V. Boettcher. 1997. Distance learning: The shift to interactivity. Boulder, CO: CAUSE.
39. Stansberry, D. 1993. Taking the plunge. Newmedia, February, 30-36.
40. Steinberg, Jacques, and Edward Wyatt. 2000. Boola, boola: E-commerce comes to the quad. New York Times, 13 February, 1-5.
41. Stuart, Anne. 1999. Continuing education. CIO 12 (22): 30-42.
42. Trier, Vicki. 1996. Distance education at a glance: Guide #10: Distance education research [cited 18 December 1999].Available: http://www.uidaho.edu/evo/dist10.html
43. Tsichritzis, Dennis. 1999. Reengineering the university. Communication of the ACM 42 (6): 93-100.
44. Tweney, Dylan. 1999. Distance learning is no substitute for real-world education. Info World 21 (20): 66-66.
45. U.S. Congress. 1992. Linking for learning. Office of Technology Assessment. Cited in Florida distance learning report. Tallahassee, FL: U.S. Department of Education.
46. Willis, Barry. 1994. Distance education: Strategies and tools. Englewood Cliffs, NJ: Educational Technology.
47. Young, Jeffrey R. 1999. A debate over ownership of online courses at Drexel U. Chronicle of Higher Education 45 (31): A31-A31.