An examination of the interplay between corporate social responsibility, the brand’s home country, and consumer global identification

International Marketing Review

Volumn 32, Issue 6, 2015, Pages 663-685

  Magnusson, Peter ^a   Westjohn, Stanford A ^b   Zdravkovic, Srdan ^c  

^a UNIVERSITY OF ALABAMA   (United States)

^b UNIVERSITY OF TOLEDO   (United States)

^c BRYANT UNIVERSITY   (United States)

Author keywords

Corporate social responsibility; Country of origin; Global identity

Indexed keywords

EID: 84946846182     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/IMR-03-2014-0110     Document Type: Article

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