Country equity: Conceptualization and empirical evidence

International Business Review

Volumn 19, Issue 3, 2010, Pages 276-291

  Pappu, Ravi ^a   Quester, Pascale ^b  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Country awareness; Country equity; Country loyalty; Macro country image; Micro country image; Perceived quality

Indexed keywords

EID: 77952553437     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2009.12.006     Document Type: Article

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