Cultural variations in the use of marketing signals: A multilevel analysis of the motion picture industry

Journal of the Academy of Marketing Science

Volumn 41, Issue 5, 2013, Pages 601-624

  Akdeniz, M Billur ^a   Talay, M Berk ^b  

^a UNIVERSITY OF NEW HAMPSHIRE   (United States)

^b UNIVERSITY OF MASSACHUSETTS LOWELL   (United States)

Author keywords

Cross cultural research; Hierarchical linear modeling; Motion pictures; Signaling theory

Indexed keywords

EID: 84881032608     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-013-0338-5     Document Type: Article

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