The spillover effects of prototype brand transgressions on country image and related brands

Journal of International Marketing

Volumn 22, Issue 1, 2014, Pages 21-38

  Magnusson, Peter ^a   Krishnan, Vijaykumar ^b   Westjohn, Stanford A ^c   Zdravkovic, Srdan ^d  

^a FLORIDA INTERNATIONAL UNIVERSITY   (United States)

^b NORTHERN ILLINOIS UNIVERSITY   (United States)

^c UNIVERSITY OF TOLEDO   (United States)

^d BRYANT UNIVERSITY   (United States)

Author keywords

Brand transgression; Country of origin; International marketing; Prototype theory

Indexed keywords

EID: 84921373366     PISSN: 1069031X     EISSN: 15477215     Source Type: Journal    
DOI: 10.1509/jim.13.0068     Document Type: Article

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