Visual attention to advertising: A segment-level analysis

Journal of Consumer Research

Volumn 24, Issue 3, 1997, Pages 305-314

  Rosbergen, Edward ^a   Pieters, Rik ^b   Wedel, Michel ^a  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b TILBURG UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031500208     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/209512     Document Type: Article

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