A short 8-item scale for measuring consumers' local-global identity

International Journal of Research in Marketing

Volumn 29, Issue 1, 2012, Pages 35-42

  Tu, Lingjiang ^a   Khare, Adwait ^b   Zhang, Yinlong ^a  

^a UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

^b UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

Global product; Local product; Local global identity; Scale development

Indexed keywords

EID: 84862777912     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2011.07.003     Document Type: Article

References (25)

1. Aaker J.L. Accessibility or diagnosticity? Disentangling the influence of culture on persuasion processes and attitudes. Journal of Consumer Research 2000, 26(4):340-357.
2. Aaker J.L., Benet-Martinez V., Garolera J. Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constructs. Journal of Personality and Social Psychology 2001, 81(3):492-508.
3. Adorno T.W., Frenkel-Brunswik E., Levinson D.J., Sanford R.N. The authoritarian personality 1950, Norton, New York.
4. Alden D.L., Steenkamp J.E.M., Batra R. Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture. Journal of Marketing 1999, 63(1):75-87.
5. Alden D.L., Steenkamp J.E.M., Batra R. Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences. International Journal of Research in Marketing 2006, 23(3):227-239.
6. Anderson J.C., Gerbing D.W. Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin 1988, 103(3):411-423.
7. Arnett J.J. The psychology of globalization. American Psychologist 2002, 57(10):774-783.
8. Blank T., Schmidt P. National identity in a united Germany: Nationalism or patriotism? An empirical test with representative. Political Psychology 2003, 24(2):289-312.
9. Deshpandé R., Stayman D.M. A tale of two cities: Distinctiveness theory and advertising effectiveness. Journal of Marketing Research 1994, 31(1):57-64.
10. Forehand M.R., Deshpandé R., Reed A. Identity salience and the influence of differential activation of the social self-schema on advertising response. Journal of Applied Psychology 2002, 87(6):1086-1099.
11. Gürhan-Canli Z., Maheswaran D. Determinants of country-of-origin evaluations. Journal of Consumer Research 2000, 27(June):96-108.
12. Higgins E.Tory, McCann C.D. Social encoding and subsequent attitudes, impressions, and memory: Context driven and motivational aspects of processing. Journal of Personality and Social Psychology 1984, 47(1):26-39.
13. Kosterman R., Feshbach S. Toward a measure of patriotic and nationalistic attitudes. Political Psychology 1989, 10(2):257-274.
14. Netemeyer R.G., Bearden W.O., Sharma S. Scaling procedure: Issues and applications 2003, Sage Publications.
15. Parmar A. Drink politics: Upstart cola firms sound clarion call to global consumers. Marketing News 2004, February 15, 11-12.
16. Rigby D.K., Vishwanath V. Localization: The revolution in consumer markets,. Harvard Business Review 2006, 84(4):82-92.
17. Roberts A., Leung W. Chinese shoppers' long march through Europe. Businessweek 2010, December 6, 4207:28-32.
18. Shimp T.A., Sharma S. Consumer ethnocentrism: Construction and validation of the CETSCALE. Journal of Marketing Research 1987, 24(3):280-289.
19. Srull T.K., Wyer R.S. Category accessibility and social perception: Some implications for the study of person memory and interpersonal judgments. Journal of Personality and Social Psychology 1980, 38(6):841-856.
20. Steenkamp J.E.M., Batra R., Alden D.L. How perceived globalness creates brand value. Journal of International Business Studies 2003, 34(1):53-65.
21. Steenkamp Jan-Benedict E.M., de Jong Martijn G. A global investigation into the constellation of consumer attitudes toward global and local products. Journal of Marketing 2010, 74(6):18-40.
22. Veach E. Timberland's Green China Campaign; amid stiff competition among makers of outdoor gear, company's CEO is stressing his environmental goals. Wall Street Journal 2010, December 27, (Online).
23. Wheeler S.C., Petty R.E., Bizer G.Y. Self-schema matching and attitude change: Situational and dispositional determinants of message elaboration. Journal of Consumer Research 2005, 31(4):787-797.
24. Zhang Y., Feick L., Mittal V. Will consumers prefer global or local brands? The role of identity accessibility in consumer preference for global versus local brands. AMA Winter Educators' Conference Proceedings 2005, 16:125.
25. Zhang Y., Khare A. The impact of accessible identities on the evaluation of global versus local products. Journal of Consumer Research 2009, 36(October):524-537.