Responsiveness to global and local consumer culture positioning: A personality and collective identity perspective

Journal of International Marketing

Volumn 20, Issue 1, 2012, Pages 58-73

  Westjohn, Stanford A ^a   Singh, Nitish ^b   Magnusson, Peter ^c  

^a UNIVERSITY OF TOLEDO   (United States)

^b SAINT LOUIS UNIVERSITY   (United States)

^c NORTHERN ILLINOIS UNIVERSITY   (United States)

Author keywords

Attitude toward the ad; Five factor theory of personality; Global and local consumer culture positioning; Global identity; National identity; Self verification theory

Indexed keywords

EID: 84859061766     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jim.10.0154     Document Type: Review

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