The role of cultural intelligence in marketing adaptation and export performance

Journal of International Marketing

Volumn 21, Issue 4, 2013, Pages 44-61

  Magnusson, Peter ^a   Westjohn, Stanford A ^b   Semenov, Alexey V ^c   Randrianasolo, Arilova A ^c   Zdravkovic, Srdan ^d  

^a FLORIDA INTERNATIONAL UNIVERSITY   (United States)

^b UNIVERSITY OF TOLEDO   (United States)

^c SAINT LOUIS UNIVERSITY   (United States)

^d BRYANT UNIVERSITY   (United States)

Author keywords

Cultural intelligence; Export performance; Exporting; Marketing mix adaptation

Indexed keywords

EID: 84899726858     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jim.13.0055     Document Type: Article

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