Attracting foreign direct investment: Applying dunning's location advantages framework to FDI advertising

Journal of International Marketing

Volumn 20, Issue 2, 2012, Pages 96-115

  Wilson, Rick T ^a   Baack, Daniel W ^b  

^a HOFSTRA UNIVERSITY   (United States)

^b UNIVERSITY OF DENVER   (United States)

Author keywords

Advertising; Content analysis; Eclectic theory (oli); Fdi promotion; Foreign direct investment

Indexed keywords

EID: 84863700080     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jim.11.0023     Document Type: Review

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