Place brands and brand-place associations: The role of ‘place’ in international marketing

Handbook of Research in International Marketing, Second Edition

Volumn , Issue , 2011, Pages 88-113

  Papadopoulos, Nicolas ^a   El Banna, Alia ^a   Murphy, Steven A ^a,b   Rojas Méndez, José I ^a  

^a CARLETON UNIVERSITY   (Canada)

^b UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84878564953     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781849806121.00011     Document Type: Chapter

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