Technology readiness and usage: A global-identity perspective

Journal of the Academy of Marketing Science

Volumn 37, Issue 3, 2009, Pages 250-265

  Westjohn, Stanford A ^a   Arnold, Mark J ^b   Magnusson, Peter ^c   Zdravkovic, Srdan ^d   Zhou, Joyce Xin ^e  

^a UNIVERSITY OF TOLEDO   (United States)

^b SAINT LOUIS UNIVERSITY   (United States)

^c NORTHERN ILLINOIS UNIVERSITY   (United States)

^d BRYANT UNIVERSITY   (United States)

^e EMPORIA STATE UNIVERSITY   (United States)

Author keywords

Cosmopolitanism; Global consumer; Global identification; Global identity; Identity theory; Promotion prevention focus; Regulatory focus theory; Self service technology; Technology readiness

Indexed keywords

EID: 70350714557     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-008-0130-0     Document Type: Article

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