Toward a "theoretical toolbox" for sustainability research in marketing

Journal of the Academy of Marketing Science

Volumn 39, Issue 1, 2011, Pages 86-100

  Connelly, Brian L ^a   Ketchen Jr , David J ^a   Slater, Stanley F ^b  

^a AUBURN UNIVERSITY   (United States)

^b Department of Environmental and Radiological Health Sciences   (United States)

Author keywords

Organization theory; Sustainability

Indexed keywords

EID: 78650992784     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-010-0199-0     Document Type: Article

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