Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion

Journal of Retailing and Consumer Services

Volumn 27, Issue , 2015, Pages 63-73

  Bambauer Sachse, Silke ^a   Massera, Laura ^a  

^a UNIVERSITY OF FRIBOURG   (Switzerland)

Author keywords

Price promotion; Reduced price; Reference price; Repeated exposure; Saving format

Indexed keywords

CONSUMPTION BEHAVIOR; NUMERICAL MODEL; PRICE DETERMINATION; RETAILING; SAVINGS;

EID: 84940524689     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2015.07.005     Document Type: Article

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