The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions

Psychology and Marketing

Volumn 28, Issue 9, 2011, Pages 879-896

  Yi, Youjae ^a   Yoo, Jaemee ^a  

^a Seoul National University   (South Korea)

Author keywords

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EID: 79960982562     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20416     Document Type: Article

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