Cents or percent? The effects of promotion framing on price expectations and choice

Journal of Marketing

Volumn 71, Issue 3, 2007, Pages 158-170

  DelVecchio, Devon ^a   Krishnan, H Shanker ^b   Smith, Daniel C ^b,c  

^a MIAMI UNIVERSITY   (United States)

^b Department of Marketing ^*

^c INDIANA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34548353958     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.71.3.158     Document Type: Review

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