The role of internal reference prices in consumers' willingness to pay judgments: Thaler's Beer Pricing Task revisited

Acta Psychologica

Volumn 106, Issue 3, 2001, Pages 265-283

  Ranyard, Rob ^a   Charlton, John P ^a   Williamson, Janis ^a  

^a UNIVERSITY OF BOLTON   (United Kingdom)

Author keywords

Consumer psychology; Decision making; Evaluation; Judgment; Price

Indexed keywords

ADULT; ARTICLE; CLINICAL TRIAL; COMPARATIVE STUDY; CONTROL; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; COST; DECISION MAKING; FEMALE; HUMAN; MALE; MOTIVATION; RANDOMIZED CONTROLLED TRIAL;

ADULT; COSTS AND COST ANALYSIS; FEMALE; HUMANS; INTERNAL-EXTERNAL CONTROL; JUDGMENT; MALE; MOTIVATION;

EID: 0035258653     PISSN: 00016918     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0001-6918(00)00053-6     Document Type: Article

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