Pricing practices: A critical review of their effects on consumer perceptions and behaviour

Journal of Retailing and Consumer Services

Volumn 21, Issue 5, 2014, Pages 696-707

  Ahmetoglu, Gorkan ^a   Furnham, Adrian ^b   Fagan, Patrick ^a  

^a UNIVERSITY OF LONDON   (United Kingdom)

^b UNIVERSITY COLLEGE LONDON   (United Kingdom)

Author keywords

Behavioural economics; Consumer psychology; Critical review; Pricing practices

Indexed keywords

CONSUMPTION BEHAVIOR; CRITICAL ANALYSIS; EMPIRICAL ANALYSIS; PERCEPTION; PRICE DETERMINATION; PRICE DYNAMICS; PSYCHOLOGY; RETAILING;

EID: 84905968478     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2014.04.013     Document Type: Article

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