Is the price right? Understanding contingent processing in reference price formation

Journal of Retailing

Volumn 74, Issue 3, 1998, Pages 311-329

  Yadav, Manjit S ^a   Seiders, Kathleen ^b  

^a TEXAS A AND M UNIVERSITY   (United States)

^b BABSON COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032161502     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0022-4359(99)80098-0     Document Type: Article

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