Consumer perceptions of monetary and non-monetary introductory promotions for new products

Journal of Marketing Management

Volumn 28, Issue 5-6, 2012, Pages 629-651

  Lowe, Ben ^a   Barnes, Bradley R ^b  

^a UNIVERSITY OF KENT   (United Kingdom)

^b UNIVERSITY OF SHEFFIELD   (United Kingdom)

Author keywords

BOGOF; introductory low price; perceived innovativeness; transaction value

Indexed keywords

EID: 84860732298     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2011.560889     Document Type: Article

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