A mathematical reformulation of the reference price

Marketing Letters

Volumn 23, Issue 3, 2012, Pages 839-849

  Dayaratna, Kevin D ^a   Kannan, P K ^b  

^a Bldg 142   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

Finite mixture models; Heaviside step function; Logistic regression; Logit choice models; Maximum likelihood estimation; Misspecified models; Non iterative estimation; Reference price

Indexed keywords

EID: 84864380523     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-012-9192-3     Document Type: Article

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