An appraisal of behavioral price research (part 1): price as a physical stimulus

AMS Review

Volumn 3, Issue 3, 2013, Pages 103-129

  Cheng, Lillian L ^a   Monroe, Kent B ^b  

^a University of Illinois at Urbana Champaign ^*  (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Absolute price threshold; Acceptable price range; Behavioral price research; Differential price threshold; Numerical cognition; Price information processing; Reference price

Indexed keywords

EID: 84913533359     PISSN: 1869814X     EISSN: 18698182     Source Type: Journal    
DOI: 10.1007/s13162-013-0041-1     Document Type: Review

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