Consumers' perceptions of promotional framing of price

Psychology and Marketing

Volumn 17, Issue 3, 2000, Pages 257-275

  Sinha, Indrajit ^b   Smith, Michael F ^a  

^a TEMPLE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034148322     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(200003)17:3<257::AID-MAR4>3.0.CO;2-P     Document Type: Article

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