How do price range shoppers differ from reference price point shoppers?

Journal of Business Research

Volumn 62, Issue 1, 2009, Pages 31-38

  Moon, Sangkil ^a   Voss, Glenn ^b  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

^b SOUTHERN METHODIST UNIVERSITY   (United States)

Author keywords

Customer segmentation and profiling; Price perception; Price range model; Reference price

Indexed keywords

EID: 56249138283     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.01.017     Document Type: Article

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