The effect of promotion type and benefit congruency on brand image

Journal of Applied Business Research

Volumn 24, Issue 3, 2008, Pages 15-28

  Montaner, Teresa ^a   Pina, José Miguel ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 47549085761     PISSN: 08927626     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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