The threshold effect of advertising on the intensity of price promotions: Using a rational expectations model

Journal of Media Economics

Volumn 24, Issue 2, 2011, Pages 98-110

  Chen, Guan Ru ^a  

^a I SHOU UNIVERSITY   (Taiwan)

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EID: 79958712917     PISSN: 08997764     EISSN: None     Source Type: Journal    
DOI: 10.1080/08997764.2011.573383     Document Type: Article

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