Using daily store-level data to understand price promotion effects in a semiparametric regression model

Journal of Retailing and Consumer Services

Volumn 13, Issue 3, 2006, Pages 193-204

  Martínez Ruiz, Maria Pilar ^a,d   Molla Descals A ^b   Gomez Borja M A ^a   Rojo Alvarez J L ^c  

^a UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

^b UNIVERSITY OF VALENCIA   (Spain)

^c UNIVERSIDAD CARLOS III DE MADRID   (Spain)

^d Facultad de Ciencias Sociales   (Spain)

Author keywords

Daily store level scanner data; Deal effect curve; Semiparametric regression

Indexed keywords

RETAILING;

EID: 31344454043     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2005.08.017     Document Type: Article

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