Do price promotions lead to a reduction of consumers' internal reference price and if so, under which conditions is this effect less strong?

Advances in Consumer Research

Volumn 40, Issue , 2012, Pages 334-341

  Bambauer Sachse, Silke ^a   Dupuy, Angélique ^a  

^a UNIVERSITY OF FRIBOURG   (Switzerland)

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[No Author keywords available]

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EID: 84883710915     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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