A simple test for distinguishing between internal reference price theories

Quantitative Marketing and Economics

Volumn 8, Issue 3, 2010, Pages 303-332

  Erdem, Tülin ^a   Katz, Michael L ^b   Sun, Baohong ^c  

^a NEW YORK UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Brand choice; Price as a signal of quality; Price expectations; Reference price

Indexed keywords

EID: 77956230678     PISSN: 15707156     EISSN: 1573711X     Source Type: Journal    
DOI: 10.1007/s11129-010-9087-7     Document Type: Article

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