Math anxiety and its effects on consumers' preference for price promotion formats

Journal of the Academy of Marketing Science

Volumn 41, Issue 3, 2013, Pages 271-282

  Suri, Rajneesh ^a   Monroe, Kent B ^b,c   Koc, Umit ^a  

^a DREXEL UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^c UNIVERSITY OF RICHMOND   (United States)

Author keywords

Behavioral price research; Math anxiety; Numerical information processing

Indexed keywords

EID: 84875544807     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-012-0313-6     Document Type: Article

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