Advertising repetition and quality perception

Journal of Business Research

Volumn 58, Issue 3 SPEC. ISS., 2005, Pages 354-360

  Moorthy, Sridhar ^a   Hawkins, Scott A ^a  

^a UNIVERSITY OF TORONTO   (Canada)

Author keywords

Advertising; Quality; Spending

Indexed keywords

EID: 11044238185     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(03)00108-5     Document Type: Article

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