Cross-Cultural Validation of Switching costs: A Four-Country Assessment

International Marketing Review

Volumn 31, Issue 4, 2014, Pages 413-437

  El Manstrly, Dahlia A ^a  

^a UNIVERSITY OF EDINBURGH   (United Kingdom)

Author keywords

International marketing; Measurement invariance; Switching costs

Indexed keywords

EID: 84926511855     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/IMR-08-2011-0219     Document Type: Article

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