Assessing three sources of misresponse to reversed likert items

Journal of Marketing Research

Volumn 45, Issue 1, 2008, Pages 116-131

  Swain, Scott D ^a   Weathers, Danny ^b   Niedrich, Ronald W ^b  

^a BOSTON UNIVERSITY   (United States)

^b LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Acquiescence; Inattention; Likert scales; Measurement; Negation; Psycholinguistics; Reversed items

Indexed keywords

EID: 40549092355     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.45.1.116     Document Type: Article

References (74)