The PD scale: A measure of psychic distance and its impact on international marketing strategy

International Marketing Review

Volumn 28, Issue 2, 2011, Pages 201-222

  Sousa, Carlos M P ^a   Lages, Luis Filipe ^b  

^a UNIVERSITY COLLEGE DUBLIN   (Ireland)

^b NOVA SCHOOL OF BUSINESS AND ECONOMICS   (Portugal)

Author keywords

International business; Marketing strategy; National cultures

Indexed keywords

EID: 79955597000     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331111122678     Document Type: Article

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