Service quality, perceived value, corporate image, and customer loyalty in the context of varying levels of switching costs

Psychology and Marketing

Volumn 27, Issue 3, 2010, Pages 252-262

  Wang, Chung Yu ^a  

^a NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77952069931     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20330     Document Type: Article

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