Cultural influence on loyalty tendency and evaluation of retail store attributes: An analysis of Taiwanese and American consumers

International Journal of Retail & Distribution Management

Volumn 39, Issue 2, 2011, Pages 94-113

  Seock, Yoo Kyoung ^a   Lin, Chen ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

Consumer behaviour; Culture; Customer loyalty; Retail trade; Taiwan; United States of America

Indexed keywords

EID: 79551623813     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590551111109067     Document Type: Article

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