A "cross-cultural RELQUAL-scale" in supplier-distributor relationships of Sweden and the USA

International Marketing Review

Volumn 27, Issue 5, 2010, Pages 541-561

  Payan, Janice M ^a   Svensson, Göran ^b   Awuah, Gabriel ^c   Andersson, Svante ^c   Hair, Joe ^d  

^a UNIVERSITY OF NORTHERN COLORADO   (United States)

^b Oslo School of Management   (Norway)

^c HALMSTAD UNIVERSITY   (Sweden)

^d KENNESAW STATE UNIVERSITY   (United States)

Author keywords

Cross cultural studies; Distributors; Supplier relations; Suppliers; Sweden; United States of America

Indexed keywords

EID: 77957063357     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331011076581     Document Type: Article

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