A critical examination of service loyalty measures

Journal of Marketing Management

Volumn 29, Issue 15-16, 2013, Pages 1834-1861

  El Manstrly, Dahlia ^a   Harrison, Tina ^a  

^a UNIVERSITY OF EDINBURGH BUSINESS SCHOOL   (United Kingdom)

Author keywords

model mis specification; non recursive models; scale development; service loyalty structure; UK financial services

Indexed keywords

EID: 84889249390     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2013.803139     Document Type: Article

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