Comparative, cross-cultural, and cross-national research: A comment on good and bad practice

International Marketing Review

Volumn 27, Issue 6, 2010, Pages 601-605

  Cadogan, John ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Cross cultural studies; Marketing; Research; Research methods

Indexed keywords

EID: 78349249728     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331011088245     Document Type: Article

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