The STRATADAPT scale: A measure of marketing strategy adaptation to international business markets

International Marketing Review

Volumn 25, Issue 5, 2008, Pages 584-600

  Lages, Luis Filipe ^a,b   Abrantes, José Luís ^a,c   Lages, Cristiana Raquel ^d  

^a NOVA SCHOOL OF BUSINESS AND ECONOMICS   (Portugal)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^c POLYTECHNIC INSTITUTE OF VISEU   (Portugal)

^d UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Business to business marketing; Exports; International marketing; Marketing strategy; Portugal; Small to medium sized enterprises

Indexed keywords

EID: 52649120317     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330810904107     Document Type: Review

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