2030: A loyalty odyssey

Journal of Consumer Marketing

Volumn 28, Issue 3, 2011, Pages 234-238

  Hlavinka, Kelly ^a  

^a COLLOQUY ^*  (United States)

Author keywords

Change management; Customer loyalty; Forecasting; Social trends

Indexed keywords

EID: 79955603490     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761111127653     Document Type: Article

References (0)