Yo, DJ, that's my brand: An examination of consumer response to brand placements in hip-hop music

Journal of Advertising

Volumn 44, Issue 1, 2015, Pages 47-57

  Ferguson, Nakeisha S ^a   Burkhalter, Janée N ^b  

^a UNIVERSITY OF ST THOMAS   (United States)

^b SAINT JOSEPH S UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84921900434     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2014.935897     Document Type: Article

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